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Mmmmm… mashups sound interesting….but don’t we have to WANT to share information?

I attended a seminar yesterday with some other Shiners on Web 2.0 and mashups, got quite excited at the thought of an open and free world where we create ‘utilities’ for users to get the info they need in one online place. No more silos of data. A connected space with a rich user experience. More collaboration. Different content sources. Just plug it in and off you go…..

But how do you balance this with wanting control, power and privacy? You might not want everyone in an organisation seeing all information, you might not want them contributing without moderating what they say, and you might become useless if they can see your info, and don’t need you to get it for them anymore!

It will take a cultural change to surrender our potatoes for the mash.